Quality first – Volumes second
The best kind of user base is one that keeps on evolving on its own
test
You first have to test your application with real users, make sure all elements are firing at full speed
Analyze
Verify there are no elements in the engagement funnel that are lowering performance
learn
Learn your user base, their interests and engagement factors
expand
Leverage your knowledge to get users to see and interact with your brand organically
